Did you know that businesses of all sizes—big or small—are being sued for not making their websites accessible to individuals with disabilities? Websites that aren’t accessible to those with visual, auditory, or mobility impairments can lead to costly legal battles and damage to your brand reputation.
- Target: Paid $6 million to settle a case regarding an inaccessible website.
- Winn-Dixie: Forced to make its website accessible and set aside $250,000 in damages.
- Domino’s: Faced a court ruling to make their website and mobile app accessible.
- Peapod: Sued for failing to provide an accessible online shopping experience.
- Wells Fargo: Settled a lawsuit for not having accessible banking services online.
- Netflix: Sued for not providing closed captions on all streaming content.
- Virgin America: Ordered to make their website accessible for visually impaired users.
These companies are just a few examples of businesses that faced legal action due to ADA non-compliance. Failing to make your website accessible can result in significant fines, settlements, and loss of business from a portion of your audience.
- Providing alternative text for images so that screen readers can describe them.
- Making navigation easy for users with limited mobility (e.g., keyboard-friendly design).
- Ensuring videos are captioned for those with hearing impairments.
- Offering clear and accessible forms that all users can complete.
- Legal Risk: Lawsuits over website accessibility are becoming more common, and companies have lost millions in settlements.
- Brand Image: Accessibility shows that your business values all customers and is dedicated to inclusivity.
- Reach a Wider Audience: By making your website accessible, you ensure that more people can interact with your content and use your services, broadening your customer base.
How RPM Can Help If you’re concerned about your website’s accessibility, RPM Design Pro can assess your site to ensure it meets the latest ADA compliance standards. We can help you avoid potential lawsuits and ensure your site is welcoming to all users.
